About Us


Art and Jane Frederick started Initial Reaction in 1988 outside Chatham, NY. Initially (pun intended), the main business was monogramming. But as technology got more advanced, newer and more capable equipment was added. Now, we can handle virtually any monogramming or embroidery task, large or small. We've also branched out into apparel printing and promotional products distribution.

So if you want to talk about ideas for yourself, your business, your organization, or your sports team, give us a call.

We love new ideas, so please don't hesitate to let us know what you think about our web site. What would you like to see here? What's useless? What could be better? Just drop us a note.
We're open by appointment, so be sure to talk to us before you come on out. You can reach us at 518-392-4287 or email to info@initialreaction.com.